On May 7th, the presentation event for EVENTSOST took place at the Medialab-Prado in Madrid. Under the watchful eyes of professionals from reputable Spanish event agencies and OPCs, as well as numerous communication and corporate responsibility executives from major international companies, the event showcased the first and most advanced platform for comprehensive sustainability management in events at an international level. It also introduced the first sustainability certification system specific to the event industry in Spain and all of Ibero-America. With EVENTSOST, the Spanish-speaking event sector leads in sustainability.
EVENTSOST is the first platform for comprehensive event management in Spain and all of Ibero-America, and the first certification born from sector experience for sustainable events.
With EVENTSOST, all actors in the Spanish-speaking event sector (event agencies, congress organizers, venues, convention bureaus, associations, public entities, end clients, suppliers, etc.) can access a free, educational, and useful tool to improve their behavior and actions regarding sustainability. This tool distinguishes up to 18 different parameters to manage sustainability in events.
Simultaneously, to add value to a sector that has long sought to differentiate itself competitively from intrusiveness and lack of professionalism sometimes found in the market, a sustainability certification for event companies has been created. The EVENTSOST certifications are tailored for each type of user: organizers, suppliers, or event venues, and also include the option to certify specific events through the "SUSTAINABLE EVENT" seal, following a meticulous on-site audit by EVENTSOST technicians. These certifications will undoubtedly help clarify and objectively define the previously vague concept of a "sustainable event."
Both the web portal and the certification have an Ibero-American dimension, meaning that the portal's launch and certification promotion will target the entire Spanish-speaking community. In this regard, EVENTSOST already has teams in Spain and Argentina, and by the end of the year, it will establish new teams in Chile and Mexico, continuing its expansion project throughout LATAM in 2015.
Madrid Destino played a significant role in facilitating the presentation of EVENTSOST at their Media-Lab Prado space, an incomparable setting for merging avant-garde and events. At the end of the event, the catering company Cúrcuma enlivened an intense networking session with a glass of Spanish wine, accented with touches and nods to sustainability, perfectly complemented by the biodegradable tableware provided by SD Trading. The agency Ecotur Azafatas also participated in the development of the event.
