The
Coca-Cola Music Experience 2019 festival, held on September 13 and 14 at the Valdebebas venue, once again implemented a sustainability strategy aimed at reducing environmental impact and engaging all stakeholders involved in the festival. The efforts made have earned the festival the renewal of the SUSTAINABLE EVENT certification from Eventsost for another year, a recognition awarded exclusively to events organized under strict sustainability criteria.
Among the various actions undertaken by Coca-Cola Music Experience 2019 for sustainable event organization, the following stand out:
- Use of local suppliers and workers, located within a 100 km radius of the event site.
- Use of cleaning products with European Union eco-labels.
- Selective waste separation from the event for subsequent recycling, with designated and signposted collection points for festival attendees. To reduce the amount of waste generated, a reusable cup system was implemented, and single-use plastics were eliminated from food service areas. An eco-patrol team was also employed to ensure the proper recycling of all waste generated during the festival.
- Scrupulous control of working and safety conditions for all workers and suppliers during the event.
- Guaranteed accessibility for people with special needs.
- Involvement of the entire business environment in the more sustainable production of the event: clients, suppliers, workers, attendees, and the venue.
- Use of LED or low-energy lighting and audiovisual media, significantly reducing the event's CO2 emissions. This was reinforced by the decision not to use generators for the event's electricity production.
- Inclusion of content to raise awareness about recycling and sustainability.
- Energy efficiency audit of the event as a starting point for implementing an action plan to save energy next year.
- Calculation of the event's carbon footprint.
With the renewal of this certification, Coca-Cola Music Experience positions itself among the pioneering festivals in the integration of more sustainable practices.
